Melody Bloom March

Worn Stories

Sitting on the edge of the train, wind blowing into my face, watching the chaos of Delhi fade into the vast emptiness of the Thar Desert, I realize that I’ve been wearing the same beat-up jean jacket, dirt-stained black jeans, and a pair of shoes stained with Holi colors and desert dust for months now. They’ve become an extension of me, carrying the remnants of the memories from every moment I’ve shared with them. Festivals, crowded overnight buses, and face-meltingly spicy curries. As the horizon of the Rajasthani skyline shifts from sun-red to the harsh, well-lit full moon sky, I begin reflecting on the world of fast fashion.

If I were home, I’d probably never wear the exact same outfit for even two or three days in a row. There’s something addicting and intoxicating about having new clothes, the rush of buying a fresh pair of jeans and getting compliments on them. As incredible as that feeling is, it’s impossible to ignore how unsustainable this fast-moving fashion cycle has become. Now, each individual buys around 60% more clothing than they did 15 years ago, and each item is only kept for half as long.

As I sit on the train reflecting on this fact, I realize how unnecessary it is to participate in this constant need to replace and reinvent. Of course, it’s necessary to purchase a new jacket or a nice pair of boots every once in a while, but there is something deeply special about having clothes that live with you, telling the story of the experiences you’ve lived in them.

We are all guilty of unsuitable action in accordance with the fashion industry, its a symptom of the industry itself. Our intention is rather to give you a brand you know you can trust and enough information where you can be informed as you make decisions within fashion.

Our goal is to make clothes you can live in. Pieces that grow with you, telling stories from the people who made them and from the time you spend with them. We’re creating clothes that hold up, get better with time, and carry real weight. As you continue to engage with our brand, read our newsletter, and purchase our clothes, you become a part of our story, woven into the fabric of what we’re building. Thank you.

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